Privacy Policy

How we collect, use, and protect your information when you shop with DESERTROSE ATHLETICS.

Effective: 4 October 2025

1) Information We Collect

  • Order & account data: name, email, phone, billing/shipping addresses.
  • Payment data: processed securely by our payment partners (we don’t store full card numbers).
  • Usage & device data: pages viewed, actions taken, IP address, browser/device attributes.
  • Communications: emails, support messages, product reviews, and survey responses.

2) How We Use Information

  • Fulfil and deliver orders; process payments and returns.
  • Provide size guidance, product updates, and customer support.
  • Improve site performance, UX, and product design (e.g., fit, materials).
  • Prevent fraud, secure the site, and comply with legal obligations.
  • With your consent, send marketing tailored to women who run; opt out anytime.

3) Legal Bases

Depending on your location, we may rely on contract (to fulfil your order), legitimate interests (site security, improvements), consent (marketing/cookies), and legal obligations (tax, accounting).

4) Cookies & Analytics

We use cookies and similar technologies for core functionality, preferences (e.g., size filters), analytics, and (where applicable) marketing. You can manage cookies in your browser and, where required, via our cookie banner.

5) Sharing

  • Service providers: payments, shipping, analytics, and customer support tools.
  • Legal & safety: if required by law or to protect our rights and customers.
  • We don’t sell personal information.

6) Data Retention

We keep data for as long as needed to provide services and meet legal requirements. Retention varies by record type (e.g., orders vs. support tickets).

7) Security

We implement technical and organizational measures appropriate to the risk. No method is 100% secure; please use strong passwords and protect your account.

8) Your Rights

Subject to your local laws, you may request access, correction, deletion, or portability of your data, and object to or restrict certain processing. You can withdraw marketing consent at any time.

9) International Transfers

If data is transferred across borders, we use safeguards consistent with applicable laws.

10) Children

Our store isn’t directed to children. We do not knowingly collect personal information from children.

11) Changes

We may update this Privacy Policy and will post a new effective date when we do.